Created by Francesco Fisucci.
A story about dreams and redefinition.
Hailing from a small town outside of Rome, Francesco Fisucci came to the US with $700, a few sentences of English, and excitement to finally start his career in the beauty industry.
Francesco didn’t know to cut hair upon his arrival. Due to financial hardship, he had to drop out of cosmetology school in Italy. Once in the US, he self-taught himself and developed his skills at a local barbershop in Astoria, NY. After four years, he opened his first salon, Francesco Black, in downtown San Francisco where his business and customer base quickly grew.
Francesco always remembered how much hard work and sacrifice it took to build something from the ground up. This is why one of his life’s missions is to help and empower others by creating the SalonBox.
In Francesco’s words: “We understand no matter where we are or what circumstances we face, our skills and craft as hairdressers are something that everyone will always need.”
